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Why dont we write more personal stories about successful real estate agents?

Danny Grant

This months 2am question from Brian White

Danny Grants Story is a perfect choice

Danny’s decision to enter real estate?

“It was more accidental than planned. My first job was as a property management assistant in Ray White Wagga after a friend who was working there recommended me to her boss as someone who would accept responsibility to perform the required tasks.

After travelling to Sydney for an accreditation course, I met Peter Matthews, an associate at the time, who was conducting the training. He had such passion for sales that it really inspired me to move into this area of real estate (Peter is now co-director with me).

How long did it take before you knew that real estate was going to be your career?

It took 12 months. By then, my wife and I (who had teamed up) found that when we entered homes for appraisals, people knew who we were. My aim was always to be the first agent name on sellers’ shopping lists, so when people started to recognise our name, I knew we were going to continue becoming increasingly successful. I had a great mentor and our business grew and grew. We then had the confidence to consider what our next career step might be.

You then considered what your career options were. Your decision lead to you becoming a partner in an existing business at Lower North Shore Sydney. What other options did you consider?

The concept of joining an established business with a number of other partners had more appeal than commencing a brand new business. I really liked the fact that Ray White Lower North Shore office was already a successful business with shareholders whom I respected. It made it so much easier for me to focus on developing this business further while still maintaining my relationship with the market in my own sales.

In my view, if you want to grow to be a profitable and successful business, you can’t be the chief salesperson and run a business. Focusing your efforts on growth and helping your sales agents will reap larger rewards than doing the lion’s share of selling yourself as a business owner.

I never wanted to leave sales full time so being a partner with three other Directors was the perfect solution. At Ray White Lower North Shore we have a good balance and mix of experience. We respect one another and when times are challenging, we support each other.

What made you decide to open Ray White Crows Nest with your existing shareholders?

The opportunity for our partnership to expand with a new office at Crows Nest was very appealing to me. I now had the confidence to create an entity, I had the experience in understanding all the elements of a successfully running business and it made so much sense to open in Crows Nest with my existing partners.

Crows Nest gave us a creative outlet and we could design a new office from the ground up. The office looks modern and the young team have created a momentum and hunger for growth.

Any reflections upon looking back over your career so far?

I sometimes have a love/hate relationship with sales. It can wear you out and it can take control of your life if you let it - you are dealing with what can be the most emotionally charged time in a person’s life.

From working incredibly long hours to now balancing being a father and a Principal – I’ve had many challenges, but each one has made me and my business stronger. That’s the rewarding thing about real estate sales – what you put into it, you get out of it.


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